Wellness Website & Content KPIs

1. Wellness Blog Traffic

Details: Wellness articles par aane wale total visitors ko measure karta hai.

Example: Ek month mein 6,000 visitors aaye.

Formula: Wellness Blog Traffic = Total Visitors to Wellness Pages

2. Organic Search Traffic

Details: Search engines se wellness content par aane wale visitors.

Example: Google se 4,000 visits aaye.

Formula: Organic Traffic = Total Visits from Organic Search

3. Wellness Blog Click-Through Rate (CTR)

Details: Search results mein article dekh kar click karne walon ka percentage.

Example: 2,000 impressions aur 100 clicks.

Formula: CTR = (Total Clicks ÷ Total Impressions) × 100

Example: 5%

4. Wellness Keyword Ranking

Details: Google par wellness-related keywords ki average position.

Example: 10 keywords ki ranking positions ka sum 80 hai.

Formula: Average Keyword Position = Sum of Keyword Positions ÷ Number of Keywords

Example: 80 ÷ 10 = 8

5. Wellness Content Publishing Rate

Details: Planned wellness articles mein se publish kiye gaye articles ka percentage.

Example: 12 planned articles mein se 9 publish hue.

Formula: Publishing Rate = (Published Articles ÷ Planned Articles) × 100

Example: 75%

6. Average Engagement Time

Details: Visitors wellness pages par average kitna waqt spend karte hain.

Example: 500 minutes engagement time aur 100 active users.

Formula: Average Engagement Time = Total Engagement Time ÷ Active Users

Example: 5 minutes per active user

7. Wellness Blog Bounce Rate

Details: Un sessions ka percentage jo GA4 mein engaged session nahi bante.

Example: 1,000 sessions mein 350 non-engaged sessions.

Formula: Bounce Rate = (Non-Engaged Sessions ÷ Total Sessions) × 100

Example: 35%

8. Returning Visitor Rate

Details: Wellness website par dobara aane wale visitors ka percentage.

Example: 2,000 visitors mein 400 returning visitors.

Formula: Returning Visitor Rate = (Returning Visitors ÷ Total Visitors) × 100

Example: 20%

9. Wellness Content Social Shares

Details: Wellness articles ko social media par kitni baar share kiya gaya.

Example: Facebook, Pinterest aur doosre platforms par 150 shares.

Formula: Total Social Shares = Sum of Shares Across Tracked Platforms

10. Wellness Newsletter Signup Rate

Details: Wellness page visitors mein se newsletter join karne walon ka percentage.

Example: 800 visitors mein 40 signups.

Formula: Signup Rate = (New Subscribers ÷ Landing Page Visitors) × 100

Example: 5%

11. Social Media Engagement Rate

Details: Wellness posts par likes, comments, saves aur shares ke zariye audience engagement measure karta hai.

Example: 300 engagements aur 6,000 followers.

Formula: Engagement Rate = (Total Engagements ÷ Total Followers) × 100

Example: 5%

12. Wellness Social Media Reach

Details: Wellness content dekhne wale unique social media accounts ki tadaad.

Example: Campaign 10,000 unique accounts tak pohnchi.

Formula: Social Media Reach = Platform-Reported Unique Accounts Reached

13. Wellness Content Save Rate

Details: Wellness posts ko baad mein dekhne ke liye save karne walon ka reach-based percentage.

Example: 500 saves aur 10,000 accounts reached.

Formula: Save Rate = (Total Saves ÷ Total Reach) × 100

Example: 5%

14. Wellness Content Comment Rate

Details: Wellness posts par comments ki frequency measure karta hai.

Example: 80 comments aur 4,000 accounts reached.

Formula: Comment Rate = (Total Comments ÷ Total Reach) × 100

Example: 2%

15. Newsletter Click-Through Rate

Details: Wellness newsletter mein links par click karne wale recipients ka percentage.

Example: 1,000 delivered emails aur 50 unique clicks.

Formula: Email CTR = (Unique Clicks ÷ Delivered Emails) × 100

Example: 5%

16. Wellness Audience Growth Rate

Details: Social media ya newsletter audience mein period ke dauran hone wali growth.

Example: Followers 2,000 se barh kar 2,300 ho gaye.

Formula: Audience Growth Rate = [(Ending Audience − Starting Audience) ÷ Starting Audience] × 100

Example: 15%

17. Wellness Page Conversion Rate

Details: Wellness landing page par desired action complete karne walon ka percentage, jaise newsletter signup.

Example: 1,000 visitors mein 60 signups.

Formula: Conversion Rate = (Completed Actions ÷ Total Visitors) × 100

Example: 6%

18. Wellness Lead Generation Rate

Details: Wellness content se checklist, guide ya newsletter ke liye leads hasil karne ka rate.

Example: 500 landing-page visitors mein 25 leads.

Formula: Lead Generation Rate = (Total Leads ÷ Landing Page Visitors) × 100

Example: 5%

19. Wellness Resource Download Rate

Details: Wellness guide ya downloadable planner download karne wale visitors ka percentage.

Example: 400 visitors mein 80 downloads.

Formula: Download Rate = (Total Downloads ÷ Total Landing Page Visitors) × 100

Example: 20%

20. Wellness Audience Feedback Score

Details: Readers ke survey responses ke zariye content satisfaction measure karta hai.

Example: 100 respondents mein se 85 satisfied hain.

Formula: Satisfaction Rate = (Satisfied Respondents ÷ Total Respondents) × 100

Example: 85%

21. Cost Per Lead (CPL)

Details: Wellness marketing campaign se ek lead hasil karne ka average cost.

Example: Rs. 10,000 campaign cost aur 100 leads.

Formula: CPL = Total Campaign Cost ÷ Total Leads

Example: Rs. 100 per lead

22. Wellness Customer Acquisition Cost (CAC)

Details: Wellness business ke liye ek naya customer hasil karne ka total average cost.

Example: Rs. 30,000 acquisition cost aur 150 new customers.

Formula: CAC = Total Acquisition Costs ÷ New Customers Acquired

Example: Rs. 200 per customer

23. Wellness Campaign Return on Ad Spend (ROAS)

Details: Paid wellness advertising se generate hone wali attributed revenue ka ad spend ke saath ratio.

Example: Rs. 20,000 ad spend se Rs. 80,000 revenue.

Formula: ROAS = Attributed Revenue ÷ Advertising Spend

Example: 4× ROAS

24. Wellness Revenue Growth Rate

Details: Wellness products, services ya monetised content ki revenue growth measure karta hai.

Example: Revenue Rs. 50,000 se Rs. 65,000 ho gayi.

Formula: Revenue Growth = [(Current Revenue − Previous Revenue) ÷ Previous Revenue] × 100

Example: 30%

25. Average Order Value (AOV)

Details: Wellness products ke har order ki average sales value.

Example: Rs. 60,000 revenue aur 120 orders.

Formula: AOV = Total Revenue ÷ Total Orders

Example: Rs. 500 per order

26. Wellness Affiliate Conversion Rate

Details: Affiliate link se aane wale visitors mein se kitne tracked purchases karte hain.

Example: 600 affiliate visitors aur 18 purchases.

Formula: Affiliate Conversion Rate = (Tracked Purchases ÷ Affiliate Visitors) × 100

Example: 3%

27. Wellness Affiliate Earnings Per Click (EPC)

Details: Har affiliate click se average kitni commission earn hoti hai.

Example: Rs. 9,000 commission aur 1,500 clicks.

Formula: EPC = Total Affiliate Commission ÷ Total Affiliate Clicks

Example: Rs. 6 per click

28. Wellness Content ROI

Details: Wellness content par kiye gaye investment ke muqable mein net return measure karta hai.

Example: Attributed revenue Rs. 40,000 aur total costs Rs. 25,000.

Formula: ROI = [(Attributed Revenue − Total Costs) ÷ Total Costs] × 100

Example: 60%

29. Wellness Customer Retention Rate

Details: Wellness business ke existing customers mein se kitne customers period ke end tak retain hue.

Example: Starting customers 200, ending customers 220, new customers 60.

Formula: Retention Rate = [(Ending Customers − New Customers) ÷ Starting Customers] × 100

Example: 80%

30. Wellness Referral Rate

Details: New customers mein se kitne customers referrals ke zariye aaye.

Example: 200 new customers mein 40 referral se aaye.

Formula: Referral Rate = (Referral-Based New Customers ÷ Total New Customers) × 100

Example: 20%